All Communication Involves Selling Yourself
And Your Ideas To Others
(Note: Before reading this section,
please read section 53 about 'How to Communicate Effectively'.)
Everyone is a salesperson whether they realize it or not. You may not be selling a product or service for money, but in our daily lives each of us are in situations where we need to influence and persuade other people and affect their decisions in favor of our position.
Before someone will be persuaded by you they must trust you, respect you, believe you are very knowledgeable in the subject and that you are interested in finding out what their interests and needs are, and are suggesting to them -- not selling -- the best solution to get the result they want or solve their need or problem.
Do not view yourself as a salesperson or project to others that you are a salesperson when pitching anything. Instead, see and project yourself as a trusted advisor.
Before you can persuade someone you must learn what they need, want or like and why.
To be successful when you speak to persuade someone to do something you must convey to the other person 'what's in it for them.' Explain the benefits to them of what you are presenting.
Don't think of making a one time sale to someone. Instead, think how you can create a long term relationship with them which will result in repeat business and referrals.
Get the other person comfortable with saying 'yes' a few times to unimportant things before you ask them to commit to your main idea, proposal or what you are selling.
The main ingredient to sell anything is to be enthusiastic about what you are selling! Your goal is to transfer your enthusiasm into the other person so they also feel enthusiastic to agree with you.
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