Master Your "Elevator Pitch"
And "Personal Brand"
To Stand Out And Differentiate Yourself
Your 'Elevator Pitch' is an expression that represents how, in 30 to 60 seconds, you can verbally present yourself and whatever product or service you personally provide or represent to someone with the goal to get them interested and excited to learn more about you and your product or service.
To be effective your 'Elevator Pitch' should contain the following:
1. What is the product or service you provide?
2. Why does it exist?
3. Who does it exist for?
4. How do you have the expertise to provide this product or
5. What value does it provide? What problem is solved by your
product or service?
Your Personal Brand is what people associate with you when they think about you. For instance, do they think you are an excellent salesperson, or accountant? Is your reputation that you are very reliable and always keep your appointments? You must work to develop a personal brand and reputation that defines you in people's minds the way you want to be known.
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